In 1908 C. J. Paulson patented a Smart Car size automobile that today would be the equivalent of a "Green" vehicle with regenerative breaking such as the Toyota Prius.
C. J.'s automobile had a "mechanism for motor vehicles of various kinds such as driven by electric motors or explosive engines, and has for its object to provide means in the nature of an auxiliary spring powered device, whereby a surplus of power from the motor and also from the momentum of the car can be stored in the spring to assist in running the car; or if the motor becomes disabled the vehicle can be propelled a short distance. "
Nail It Then Scale It on Page 25 Says:"In discovering market insights, the key point is that market insight comes from being in a market, interacting with customers, and deeply understanding the problems they are trying to solve. However, it is usually not something that customers will just up and tell you, it comes from deep observation of customer pains and the outcomes they are trying to achieve."
